High-tech paper product line rebrands with flying colors
Glatfelter®, a Pennsylvania-based global manufacturer of specialty papers and engineered products, is a market leader in the high-speed inkjet paper category in North America. Glatfelter's Pixelle® branded product line is poised to continue advancing both its technology and production.
ClearRiver was retained to revitalize the Pixelle brand with a new logo, visual identity, website and video that support Glatfelter's marketing strategy. The strengths of Pixelle are its ability to reproduce vibrant color images consistently at extremely high speeds as well as being offered in a full portfolio of weights, sizes and finishes that cover virtually every application within the HSIJ market.
The resulting logo, graphic and motion elements communicate the exciting personality and attributes of the brand and allow Glatfelter to more easily position their product above the competition in their communication activities.
Product Launch Video
Pixelle's former logo was dated and did not reflect the advanced technology that goes into the manufacturing of Pixelle, or the market leadership the product has obtained since it's inception.
Pixelle's new logo includes multi-colored rays that represent ink being jetted downward, and a modernized font that will help communicate the product's use and attributes more clearly. The new logo features a timeless design that looks fantastic in all media.
Mobile Responsive Website
If you'd like to explore ideas about rebranding your product or company, contact us for a free consultation using the link below.