Non-profit branding refresh
Senior Services is a county-wide non-profit that provides dozens of support services for seniors, their families and caretakers. They operate two elder-care centers, provide programs and meals at seven community centers, as well as transportation services, meals on wheels and recreation programs. ClearRiver was retained to help update the positioning and visual identity of Senior Services to be more inclusive of the younger senior segment, as well as position the organization as a one-stop resource for all issues related to senior citizens. Since they have a substantial investment in existing signage, vehicle graphics and materials, they wanted to retain their existing symbol to minimize the cost of transformation.
- Positioning strategy and tagline
- Visual identity system
- Master artwork, and templates for print and digital communication elements
- Mobile-responsive website