Equipment giant meets customers where they work with mobile responsive website

Times have changed. If you’re like Morbark, many of their customers aren’t sitting behind a desk browsing the internet anymore. They’re out in the field, running equipment, managing production and on the go constantly. Last year, 38% of all Google searches were done through mobile devices. To reach this important  segment of the tree care and equipment market, Morbark updated its website to a “Mobile Responsive” design. This means that no matter the device, Morbark’s key website functionality looks and works flawlessly. Their responsive site detects the device being viewed on, then presents the information in a readable and useable size and format.

Services Provided

  • Creative Direction
  • Custom Web App Development
  • Photography
  • Project Management
  • SEO
  • Video Production
  • Web Development
  • WordPress CMS

Before

Old Morbark.com Website

Morbark’s old site looked dated, was difficult to update and did not function effectively on mobile devices. The type was too small to read and the functionality was very limited.

After

New Morbark.com Website

In addition to fantastic technological improvements like mobile-responsive, and an easy to use content management system, Morbark also upgraded their branding on the new site to better reflect their leadership position in the industry.

Mobile-responsive design

Mobile Responsive Website Design

Morbark’s mobile responsive site delivers a streamlined version of their full site. Key functionality needed by mobile users was mapped out, then the design adapted to deliver a useful and enjoyable experience for the visitor.

Easy-to-update content management system

Powered by WordPress CMS, Morbark’s new site can be updated by multiple users internally without special software, with minimal training and with the utmost security making updates timely and efficient.

WordPress Design

Integrated dealer locator

Custom Web Development - Dealer Finder

ClearRiver integrated Morbark’s international dealer locator database with their website eliminating the need to enter changes in two systems. This saves time and increases accuracy.