Equipment giant meets customers where they work with mobile responsive website
Times have changed. If you’re like Morbark, many of their customers aren’t sitting behind a desk browsing the internet anymore. They’re out in the field, running equipment, managing production and on the go constantly. Last year, 38% of all Google searches were done through mobile devices. To reach this important segment of the tree care and equipment market, Morbark updated its website to a “Mobile Responsive” design. This means that no matter the device, Morbark’s key website functionality looks and works flawlessly. Their responsive site detects the device being viewed on, then presents the information in a readable and useable size and format.
- Creative Direction
- Custom Web App Development
- Project Management
- Video Production
- Web Development
- WordPress CMS
Morbark’s old site looked dated, was difficult to update and did not function effectively on mobile devices. The type was too small to read and the functionality was very limited.
In addition to fantastic technological improvements like mobile-responsive, and an easy to use content management system, Morbark also upgraded their branding on the new site to better reflect their leadership position in the industry.
Morbark’s mobile responsive site delivers a streamlined version of their full site. Key functionality needed by mobile users was mapped out, then the design adapted to deliver a useful and enjoyable experience for the visitor.
Easy-to-update content management system
Powered by WordPress CMS, Morbark’s new site can be updated by multiple users internally without special software, with minimal training and with the utmost security making updates timely and efficient.
Integrated dealer locator
ClearRiver integrated Morbark’s international dealer locator database with their website eliminating the need to enter changes in two systems. This saves time and increases accuracy.