The Dow Chemical Company and Petrochemical Industries Company of Kuwait formed MEGlobal, a 50/50 joint venture becoming the world’s largest manufacturer and marketer of monoethylene glycol.

ClearRiver developed an ad series highlighting customer focus and individual attention even though MEGlobal was the largest global supplier of monoethylene glycol.

Other creative services performed for MEGlobal: Logo, identity system, brand guide, collateral, website, presentation materials, access badges, advertising & more.