Tip #1: Make your site easy to navigate
Some businesses are so eager to include a variety of information on their web pages, they actually make their sites too hard to navigate. Customers might find their site through a search engine, but when it becomes too overwhelming for them, they tend to leave. Simplifying your site is an excellent way to increase online sales.
Tip #2: Create an irresistible opt-in offer
According to an article on Entrepreneur.com, opt-in offers are a great way to get subscribers and boost your sales. Once you have a tantalizing offer, make sure it’s positioned in a place where it’s easy to see, and difficult to walk away from.
Tip #3: Don’t forget the importance of content
In order to increase online sales, your first step has to be to turn your website visitors into customers. Your content plays an important role in this, so it’s vital to keep it fresh, current and relevant. You might try different styles of blog posts to see which ones appeal to your target audience the most. Make sure you’re sharing your content on social media sites to get the word out about your business.
Tip #4: Maintain a stellar social media presence
Speaking of social media, your presence on these sites is crucial to your success. In fact, there’s a reason that 93% of marketers are using social media to promote their businesses – because it works. Sharing your blog posts, linking to outside articles that might entertain or inform your customers, and running contests to drive potential customers to your site are all great ways to make good use of the various social media sites that are available to you.
Tip #5: Include authentic testimonials
Many of your website visitors have one question they would like answered before they do business with you – How does has this product/service worked for other people? This is a question that deserves an answer, and you can provide them with many answers easily when you include testimonials on your website. However, it’s best to gather authentic testimonials to maintain the quality and integrity of your brand.
Tip #6: Demonstrate your integrity by focusing on your customers
Finally, the most successful business owners experience an increase in their online sales because they focus on their customers instead of themselves. When your customers visit your site, they’re interested in what you can do for them. They have a need or a want, and they are looking for someone to help them. You can do this in a variety of ways:
- Stay active on social media
- Include a chat option on your site
- Invite customers to contact you with questions, along with the information to help them do so easily
Customers appreciate businesses who are willing to offer exceptional customer service. When you become that business, you’re not only more likely to secure a quick sale, but you’ll also get a customer for life.
Running an online business is challenging and time-consuming, which is why it’s helpful to have marketing professionals on your side who can help you grow your business. If you would like more information about how we can help you increase your online sales, please contact us today!