Creating corporate videos is one of the quickest, cost-effective, and popular ways of reaching a broader audience. However, if your artistic creation fails to reach your targeted audience, it may all be for nothing. Instead of your video suffering the plight of irrelevance, continue reading for insightful and simple tips to maximize the exposure of your corporate videos.
Corporate Videos Must Be Showcased
Once you create corporate videos, you must effectively showcase them in video centric and social media communities. While uploading the video to YouTube is a must, you can also share your video in the following communities.
- Your corporate website
- LinkedIn personal and LinkedIn company profile
Optimize Your Corporate Videos
One of the most important ways to gain exposure for your corporate videos and your brand is to optimize the video. When you optimize your video, you include keywords in certain aspects of the video to provide the user with more information and make the video more SEO friendly. As a result, your video could rank on a user’s video web search for the included keywords. While the more information you include is definitely better for the user, search engines and social networks like YouTube will most likely emphasize the following information.
Since YouTube videos have a character limit of 100 characters for the title, you must include the video’s most significant keywords near the beginning.
The description should provide users with a brief summary of the video with a link to your website so visitors can access more information. In addition, you should make sure you include the exact keywords used to optimize your title, which will result in search engines recognizing a correlation between the two.
Since users search for several combinations and iterations of a keyword, you should use tags to provide additional forms of your keywords people will use. This field allows up to 120 characters.
Implement Captions and Transcriptions
When you add captions and transcriptions to your corporate videos, you are making them significantly more accessible to wider audiences, such as visitors who speak different languages or are hearing impaired. Additionally, providing captions and transcripts will allow search engines to gather more information about the exact content of your video in addition to the tags, titles, and descriptions. Including captions and transcriptions will allow you to boost your SEO campaign, expand your brand recognition, and maximize your exposure.
Get Views to Gain Exposure
On social media outlets such as YouTube, the number of views your corporate videos generate is an important factor in the video’s ranking. As a result, you should visit online communities such as LinkedIn and Quora to funnel traffic to your video. However, you should be extremely careful not to simply spray links of your video all over the place. Instead, the best practice is to find a question in the community that your video could answer. Then, you should preface the video with information of value and suggest people watch your video for more information. Simply put, in the world of YouTube and videos, the more people who actually watch and like your video, the more exposure it will gain.
Instead of simply dumping your videos on YouTube and waiting to gain exposure, it’s best if you interact with other members. One of the most effective ways to gain a following is to support other users. In other words, you should comment, subscribe, and like as much as possible on relevant YouTube channels. In the YouTube world, the more you give, the more you will get!