Importance of Social Media In Healthcare
The Master of Health Administration conducted a survey about social media and healthcare and found some interesting results. Here’s a quick break down:
- About 27% of Facebook users will openly talk about their healthcare experiences to friends and family on their account. They will also update people on current health issues being experienced.
- A whopping 60% of users are more likely to trust content on healthcare social media if it’s published by a doctor. Nurses come in second at 56% and third place is a hospital at 55%.
- The most popular social media accounts for hospitals? Facebook and Foursquare, out of the 1,501 hospitals surveyed.
Health Systems Getting Social Media Right
So, who exactly is doing social media marketing best in the healthcare industry? Most professionals like to make Mayo Clinic a shining example of how health centers can see a huge boost in engagement when being actively social online. According to Healthcare IT News, the Mayo Clinic is also number one on Twitter engagement. Mayo Clinic also encourages doctors to post on social media and provides free, useful information to patients on their website.
Another great example is the Massachusetts General Hospital because of their outstanding engagement and creating an app that helps users find the nearest emergency room from their current location. They also understand the importance of curating and creating useful content for patients and sharing that on social media outlets. Their free app immediately became one of the top downloaded apps on the App Store because of this dedication to social media marketing.
Finally, there is the Nebraska Medical Center. While the Mayo Clinic reigns supreme on Twitter and Massachusetts General Hospital went with the app route, the Nebraska Medical Center decided to put their focus on YouTube and saw an increase in surgery requests that helps cancer patients. Now, the medical center encourages all patients to share their experiences online and even have introduction videos of doctors that can be accessed via QR codes.
Healthcare Social Media Affects All Marketing
The importance of being able to reach out to patients and make their experience feel more personalized and sincere is integral in this day and age and social media marketing can definitely help. People are constantly looking for medical information and advice online, so why not be there with your own source of knowledge and be able to offer the services of your health center?