AdWords is Google’s platform for displaying ads in search results and on partner websites. Since Google is the Internet’s leader when it comes to search, this can be an incredibly powerful tool for business. Consider the fact that there are over 12 billion searches conducted by Google users each month. AdWords gives you access to searchers at the point where they are looking for something making it an effective and affordable way to drive traffic to your company’s website.
How Does Google AdWords Marketing Work?
The ads you create run on Google’s search results pages and on the websites of its affiliates. You specify the keywords that cause your ad to show up along with how much you are willing spend for each click the ad gets. Control over the keywords allows you to target your ads towards Google users who are looking for what you have to sell. For example, if your company sells medical supplies, you can include common medical supplies among your keywords; your ads will show up in searches by people looking for those items.
Benefits of Google AdWords Marketing
- It allows you to precisely target your audience. Aside from being able to limit your ads to the results pages of certain specific searches, you can limit your ads to a specific region. This ensures that you spend your advertising budget only on those Google users who are likely to turn into customers.
- AdWords allows you to determine which ads are effective and allows you to edit and improve the ones that are not. This is another way that you can maximize your ROI.
- It allows you to set a budget and not exceed it. You specify a minimum amount per day and Google will not go over it. Once your ad reaches the daily limit you set, it will not be displayed until the following day.
- You can implement ads quickly. Once you are familiar with how to get ads up, it is possible to have your ad available in searches in as little as 20 minutes.
- You can pause or stop your ads at any point. You are not obligated to keep them running for a set length of time.
Here are some basic terms that new AdWords users should know:
This refers to one or more ad groups; you can group your campaigns according to geography, devices or the types of products you are advertising.
- Ad Groups
These are the groups of ads shown in a campaign. They share a budget and each ad group targets the same set of keywords. You can set the maximum amount you want to pay for clicks on the ads in a group.
This refers to the advertisement that will show up in Google’s search results and on the sites of its partners.
This refers to the amount of times that an ad is displayed, even when no one clicks on it.
- Ad Position
This is refers to the position of an ad on the page.
- Cost Per Click
This is the amount that you will be charged for each click your ad gets.
- Click-Through Rate
This is the number of impressions an ad gets divided by the number of times it gets clicks. You determine the effectiveness of your ads with this number.
Ads on the AdWords platform must be carefully monitored and managed. To get their ads up and running quickly, many companies outsource their AdWords management to companies specializing in Google AdWords marketing. This helps them to reap the benefits quickly without dealing with the steep learning curve.